Our bottles are getting a refreshed new look

You may have already noticed that some PURE wine bottles look a little different than you’re used to.

Don’t worry—the wine you know and love remains exactly the same. The only thing changing is the outside.

Over the past months, we’ve been refreshing the look of PURE. In doing so, we’ve not only followed our own vision for the future of wine, but also listened carefully to feedback from our customers.

Many of you told us you preferred bottles without a plastic sleeve. We’ve taken that feedback to heart and made it part of our decision to update our packaging.

That’s why we’re gradually switching to bottles without a plastic sleeve. This allows the bottle itself to stand out more and better reflects the modern look of PURE.

At the same time, we’re using less packaging material, making this another positive step towards more sustainable packaging.

What does this mean for you?

Actually, only one thing changes: the appearance of the bottle.

The wine remains exactly the same:

✔ The same wine. Naturally with zero sugar and zero carbs.
✔ The same great taste
✔ The same quality

Because we’re introducing this change gradually, you may temporarily receive both bottles with and without the plastic sleeve. That’s completely normal. Both contain exactly the same PURE Zero Sugar Wine.

It may be a small change, but it perfectly reflects what PURE stands for today: transparency, simplicity, and wine without unnecessary additions.

A refreshed look. The same PURE wine. 🍷