PURE is vegan. Vegan wine? What exactly is that?

Most people think that wine is vegan by definition. And that's not surprising, because wine is made from grapes. But unfortunately... many wines are not vegan, because animal products are used during the clarification process. These include gelatin, isinglass, and egg whites. The particles that make the wine cloudy bind to these agents and are then filtered out of the wine.

Are there no ways to clarify wine in a vegan way?

Yes, fortunately there are good alternatives to the use of animal products.

The wines from PURE The Winery are filtered with a special ceramic filter or with the help of bentonite. Bentonite is a type of clay that can also be used to filter wine.

So without the use of animal raw materials.

The bottles of PURE The Winery wine therefore also feature the vegan logo. This vegan logo is located next to the nutritional label on the back of the bottle. That nutritional label is also unique in the world of wine. PURE The Winery has chosen to label its bottles with a vegan logo and a nutritional label because we want to be transparent about the ingredients in our wine. And in the case of PURE, which ingredients are definitely not included.

Uncomplicated, flavorful VEGAN wine without unnecessary extras. We are proud of that!